ASICS

Founded by Kihachiro Onitsuka in 1949, ASICS is a leading sports footwear brand, using advanced technology such as its patented GEL™ to develop sport-specific products that have become part of the conversation in contemporary urban clothing. As well known as they are appreciated, this icon of Japanese running has become a recent phenomenon in fashion circles thanks to collaborations with some of the most influential designers. It is precisely this mix of roots and avant-garde that has positioned Asics as one of the most relevant sports footwear brands.

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